The Purpose of Business Portfolio Analysis Is to

question 98

Multiple Choice

The purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
• D) determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

---

Definitions:

Statistical Discrimination

Decision-making based on statistical generalizations rather than individual merit, often resulting in unfair treatment of certain groups.

Monopsony Exploitation

A market situation where there is only one buyer for many sellers, leading to lower prices for sellers and potential exploitation.

Foreign Medical School

An institution located outside one's home country offering education and training in the medical field, preparing individuals to practice medicine.

Alcohol Intoxication

A physiological condition that occurs when the consumption of alcohol results in impaired judgment, reduced coordination, and altered mental state.