Which of the Following Statements About Marketing Activities Is Most

question 210

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it,not just "want" it.

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Definitions:

Opportunity Cost

The value of the best alternative that must be sacrificed in order to pursue a certain action.

Motorcycles

Two-wheeled vehicles powered by an engine, often used for both everyday transport and recreational activities.

SUVs

Sport Utility Vehicles; a category of motor vehicles that combine elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.

Comparative Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower opportunity cost than competitors.