The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Propaganda

Data, particularly when it's prejudiced or deceptive, utilized to support a political agenda or perspective.

Media Technology

Refers to the tools and platforms used for creating, distributing, and engaging with digital content and media.

Frankenstein-like Creation

A metaphor for something created by humans that becomes powerful or uncontrollable, turning problematic or dangerous to its creator.

Technology

The application of scientific knowledge for practical purposes, especially in industry.