Customer Value Refers to

question 21

Multiple Choice

Customer value refers to

• A)the need of a customer to receive the highest quality product at the lowest possible price.
• B)the least expensive product that will provide customers with most of the basic benefits.
• C)a statement that,before product development begins,identifies (1)a well-defined target market;(2)specific customers' needs,wants,and preferences;and (3)what the product will be and do to satisfy consumers.
• D)the unique combination of benefits received by targeted buyers that includes quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

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