Marketers Often Discover Consumer Needs by

question 161

Multiple Choice

Marketers often discover consumer needs by

• A) implementing a marketing program.
• B) conducting effective marketing research.
• C) balancing the marketing mix elements-the four Ps of the marketing program.
• D) advertising to diverse groups of prospective buyers.
• E) copying the products and services of competitors.

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Definitions:

Federal Court

A court established under the federal judicial system of a country, often having jurisdiction over matters involving national laws or disputes between states or between a state and citizens of another state.

Computer System

An integrated set of hardware and software designed to process data and produce a desirable output.

Record on Appeal

A complete collection of all documents, evidence, and transcripts from a trial court that are presented to an appellate court for review.

Clerk of the Court

An officer who manages the clerical operations and keeps records for a court.