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During October, Kiosk or "Pop-Up" Stores Appear in Many Malls

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Essay

During October, kiosk or "pop-up" stores appear in many malls for the holiday season. Typically, these kiosks sell gift boxes of cheese, jewelry, and other items people think are appropriate seasonal gifts. In January, these retailers vanish. Is it possible for such a retailer to use relationship marketing? Explain your answer.


Definitions:

Operational Definition

An operational definition specifies the measurement criteria and procedure for quantifying a research variable, ensuring clarity and replicability.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on a dependent variable.

Experimental Group

In research, the group of subjects who are exposed to the variable under investigation, as opposed to the control group which is not exposed.

Experimental Factor

An independent variable manipulated by the researcher in an experiment to determine its effect on an outcome.

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