What Four Factors Are Required for Marketing to Occur

question 167

Essay

What four factors are required for marketing to occur?

Identify the steps of a general framework for ethics.

Recognize ethical issues concerning privacy, property, and information technology.

Assess the role of tech advancements in ethical decision-making and its impact on society.

Differentiate between various types of ethical approaches including utilitarianism, deontology, and rights-based theories.

---

Definitions:

Cash Ratio

A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents.

Current Liabilities

Short-term obligations that will be paid or settled within the coming year in cash, goods, other current assets, or services.

Gross Profit Percentage

A financial metric that shows the proportion of profit a company makes after subtracting the cost of goods sold from its total revenue.

Net Sales Revenue

The amount of revenue generated from sales after deducting returns, allowances for damaged goods, and discounts.