The American Red Cross Creates Advertisements to Encourage People to Donate

question 172

Multiple Choice

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

• A)Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
• B)Yes,because the donated blood was exchanged for a feeling of satisfaction.
• C)No,because the Red Cross is a nonprofit organization.
• D)No,because no money changed hands.
• E)No,because the Red Cross,a service organization,did not provide Amanda with a product.

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Definitions:

Information Technologies

Refers to the use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data, often in the context of a business or other enterprise.

Desktop Videoconferencing Systems

Computer-based communication tools that enable individuals to conduct video meetings or calls from their desktops.

Virtual Team

A group of individuals who work together from different geographical locations and rely on communication technology to collaborate.

Face-to-face Meeting

A personal interaction between two or more people, in the same physical location, for the purpose of communication.