Customer Experience Refers to

question 222

Multiple Choice

Customer experience refers to

• A) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• B) the links an organization has to its customers for their mutual long-term benefits.
• C) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• D) the internal response that customers have to all aspects of an organization and its offerings.
• E) the activities in which a firm participates to create a positive buying experience for customers.

---

Definitions:

Goal-directed Manner

A behavior or process that is focused and organized towards achieving specific objectives.

Internal, Controllable Events

Events or occurrences within an organization that can be managed or influenced by the organization's actions and decisions.

Need Structure

The requirement for organizational structures and systems to efficiently allocate resources, define roles, and coordinate activities towards achieving goals.

Dynamic

Describes something characterized by constant change, activity, or progress.