Marketing Managers Use a Combination of Four Tools in Order

question 104

Essay

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

---

Definitions:

Brand Image

The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.

Glocalization

The practice of conducting business according to both local and global considerations, blending global integration with local adaptation.

Regional Consumer Needs

Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.

Marketing Strategies

The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.