Many Local and National Chain Bookstores,such as Borders and Bookstar,have

question 237

Multiple Choice

Many local and national chain bookstores,such as Borders and Bookstar,have closed over the past few years.This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad,which permit the online purchase and download of digital books.Moreover,subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition.These companies had to change their ________,an action triggered by the technological and social changes in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Spontaneous Abortion

Also called miscarriage—expulsion of a fetus from the womb before it is sufficiently developed to survive.

Full Term

In obstetrics, a pregnancy period considered complete and normal, typically ranging from 37 to 41 weeks.

Miscarriage

A spontaneous loss of a pregnancy before the 20th week.

Pregnancy Loss

The loss of a pregnancy before the baby is born, which can include miscarriage or stillbirth, often leading to emotional and psychological distress.