What Are the Three Steps Involved in the Planning Phase

question 331

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

• A)Step 1: situation (SWOT)analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
• B)Step 1: analysis;Step 2: planning;and Step 3: implementation
• C)Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
• D)Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
• E)Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?

Recognize the key Knowledge, Skills, and Abilities (KSAs) across various competencies such as change, teams, and diversity.

Identify both external and internal pressures in change competency.

Demonstrate comprehension of self competency through the ability to identify and diagnose key issues.

Understand the interrelation and dependency among various competencies for successful implementation.

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Definitions:

Limnetic Zone

The open water away from the shore of a lake or pond extending down as far as sunlight penetrates. Compare with littoral zone and profundal zone.

Aquatic Ecosystem

A community of organisms and their physical environment interacting in a water-based environment.

Dense Coastal Fog

A thick fog that forms in coastal areas, usually due to the cooling of warm, moist air over cooler ocean currents.

Temperate Deciduous Forest Biome

A biome characterized by four seasons, including a distinct winter, and trees that lose their leaves annually.