In the 1980s,a Lapse in Production Quality and an Increase

question 63

Multiple Choice

In the 1980s,a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super heavyweight market segment-motorcycles with engine capacity of 850 cubic centimeters or more-had shrunk from over 40 percent in the mid-1970s to 23 percent in 1983.But by 1989,Harley-Davidson controlled some 65 percent of this market segment.From a marketing perspective,what was the most likely first step in Harley-Davidson's resurgence?

• A)Developing a new mission statement
• B)Repositioning its products in the minds of super heavyweight motorcycle buyers
• C)Performing a SWOT analysis to assess the firm's internal and external environments
• D)Selling new models of super heavyweight motorcycles in both the United States (current)and foreign (new)markets
• E)Improving the quality of its products and communicating this to motorcycle buyers

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Definitions:

Flicker Hybrid Zone

A hypothetical or unverified term in biology; potentially refers to a region where closely related species with marginal differences, akin to light flickers, meet and hybridize.

Stable Hybrid Zone

An area where two distinct species meet and interbreed, yet remain genetically distinct due to limited gene flow.

Reinforcement

The increase in reproductive isolation that often occurs over time in a hybrid zone because natural selection strengthens and increases the number of prezygotic barriers between the two species.

Reproductively Isolated

A state in which two populations cannot successfully interbreed with each other under natural conditions, leading to the emergence of distinct species.