The Marketing Manager Looks for Two Kinds of Deviations During

question 55

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)lack of deviations when there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

REM Sleep

A phase of sleep characterized by rapid eye movement, during which vivid dreams commonly occur.

Dreaming

The experience of imagined images, sounds, or other sensations during sleep, particularly during REM phases, reflecting complex psychological processes.

Tropical Climates

Climate zones characterized by consistently high temperatures throughout the year, with significant rainfall. They are typically found near the equator.

Sleep Paralysis

A temporary inability to move or speak while falling asleep or upon waking, often accompanied by hallucinations.