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Figure 2-3a
-The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as
Law of Effect
A principle in psychology which states that actions which produce rewards are likely to be repeated, while actions that produce discomfort are less likely to be repeated.
Serial Position Effect
A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.
Primacy Effect
The tendency to remember information at the beginning of a list better than information in the middle or end.
Recency Effect
The tendency to better remember information that is encountered last in a series.
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