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Figure 2-3a -The Single Measure That Is Shown in Figure 2-3a as in Figure

question 40

Multiple Choice

Figure 2-3a
Figure 2-3a    -The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as A) trend analysis. B) a marketing measurement. C) a marketing gauge. D) a marketing metric. E) value analysis.
-The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as


Definitions:

Law of Effect

A principle in psychology which states that actions which produce rewards are likely to be repeated, while actions that produce discomfort are less likely to be repeated.

Serial Position Effect

A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or end.

Recency Effect

The tendency to better remember information that is encountered last in a series.

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