Market Segmentation Refers to

question 121

Multiple Choice

Market segmentation refers to

• A) identifying small groups of customers with dissimilar needs.
• B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
• C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
• E) those characteristics of a product that make it superior to competitive substitutes.

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Definitions:

Pew Research Center

An American think tank based in Washington, D.C., that provides information on social issues, public opinion, and demographic trends shaping the United States and the world.

Forrester's Social Technographics Model

A framework developed by Forrester Research that classifies consumers based on how they use social technologies.

Fitbit Users

Individuals who use Fitbit devices to track their physical activity, sleep patterns, and other health-related metrics as part of personal wellness monitoring.

Spotify

A digital music service providing access to millions of songs, podcasts, and videos from artists all over the world, allowing users to listen and discover content freely.