When the Charitable Contributions of a Firm Are Tied Directly

question 62

Multiple Choice

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

• A)marketing philanthropy.
• B)marketing patronage.
• C)relationship marketing.
• D)transactional marketing.
• E)cause marketing.

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Definitions:

Utilitarian Ethical Beliefs

are ethical principles that evaluate the morality of actions based on their outcomes or consequences, aiming for the greatest good for the greatest number of people.

Final Authority

The ultimate power or jurisdiction to make decisions, often within an organization or governmental body.

Labor Federation

An organization or coalition of trade unions or labor unions that represent workers' interests at a regional, national, or international level.

Freedoms

The state of being free or at liberty rather than in confinement or under physical restraint; rights and privileges that allow individuals to act without undue restrictions.