When the Charitable Contributions of a Firm Are Tied Directly

question 62

Multiple Choice

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

• A)marketing philanthropy.
• B)marketing patronage.
• C)relationship marketing.
• D)transactional marketing.
• E)cause marketing.

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Definitions:

Shareholders Vote

A right of shareholders to vote on important company matters, such as the election of directors or significant corporate actions.

Acquisition

The process by which one company takes over another company, either through the purchase of its shares or assets.

Outstanding Stock

Outstanding stock refers to the total shares of a company held by all its shareholders, including share blocks held by institutional investors and restricted shares.

Revenue Enhancement

Strategies or activities undertaken by a company to increase its sales and revenue streams.