Which of the Following Statements Concerning Evaluative Criteria Is Most

question 230

Multiple Choice

Which of the following statements concerning evaluative criteria is most accurate?

• A)If the alternatives in a consideration set do not meet the requirements of the evaluative criteria,the entire decision process is usually discontinued.
• B)Consumers often have several criteria for evaluating a single product.
• C)Evaluative criteria represent objective rather than subjective attributes.
• D)Evaluative criteria represent subjective rather than objective attributes.
• E)Ultimately,the most important evaluative criterion is price.

---

Definitions:

Parts Division

A specialized unit or department within a company that focuses on the production or distribution of spare parts for products or equipment.

Machine Division

A segment within a manufacturing firm that focuses on the operation and maintenance of machinery.

Return On Investment (ROI)

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return of the investment by its cost.

Residual Income

The net income that an investment earns beyond the minimum rate of return.