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A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing
Alternative Hypothesis
A hypothesis that proposes there is a statistically significant difference between two variables, contrasting with the null hypothesis.
Average Amount
The sum of numerical values divided by the count of values, providing a central or typical value for a dataset.
Significance Level
The likelihood of incorrectly dismissing the null hypothesis in a statistical analysis, commonly represented by alpha, when it is in fact correct.
Type I Error
The mistake of rejecting the null hypothesis when it is actually true, commonly referred to as a "false positive" result.
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