All of the Following Are Strategies Used by Marketers of High-Involvement

question 240

Multiple Choice

All of the following are strategies used by marketers of high-involvement offerings except which?

• A)Use personal selling to provide consumers with information.
• B)Use social media to create online experiences for the brand.
• C)Avoid stockout situations so that buyers don't substitute a competing brand.
• D)Use Internet search engines such as Google to assist buyers.
• E)Run ads to provide consumers with information.

Distinguish between inbound and outbound telemarketing practices.

Identify what constitutes publicity and its impact on a corporation's image.

Recognize the importance and process of conducting follow-ups for customer satisfaction.

Identify the classification of products in marketing.

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Definitions:

Organizational Values

The core principles and beliefs that guide and shape the behavior and culture of an organization and its employees.

Corporate Values

The core principles and beliefs that guide a company's behaviors, decisions, and culture.

Personal Values

Core beliefs or standards that guide and motivate attitudes and actions.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.