Which of the Following Statements About Psychographics Is Most Accurate

question 241

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics describes a variety of segmentations such as those based on behaviors,attitudes,activities,interests,opinions,and social values.
• E)Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.

---

Definitions:

Tropical

Relating to or characteristic of the tropics, typically hot and humid climate zones between the Tropic of Cancer and the Tropic of Capricorn.

Cave

A natural underground chamber, generally large enough for a person to enter.

Dissolution

The process of a solid substance becoming incorporated into a liquid to form a solution.

Limestone

A sedimentary rock composed mainly of calcium carbonate, often formed from the shells and skeletons of marine organisms.