Scanning Your Memory for Previous Experiences with Products or Brands

question 123

Multiple Choice

Scanning your memory for previous experiences with products or brands is called

• A) problem recognition.
• B) alternative evaluation.
• C) cognitive dissonance.
• D) internal search.
• E) external search.

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Definitions:

Contingency Table

A tabular method to represent and analyze the relationship between two or more categorical variables, showing the distribution of one variable across levels of the other variable(s).

Chi-square Test of Independence

A statistical analysis aimed at identifying a meaningful relationship between two variables that can be categorized.

Quantitative Variables

Variables that represent measurable quantities and can take on numerical values.

Chi-Square Test

A statistical method to assess the differences between categorical variables in a contingency table, comparing observed frequencies to expected frequencies.