Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Education Organizations

Institutions or entities involved in providing educational services, whether formal or informal, like schools, colleges, and universities.

Role Congruity Theory

Prejudice against female leaders is the result of an incongruity between the perceived characteristics of women and the perceived requirements of leadership roles.

Leader Categorization Theory

A leadership theory suggesting that people have preconceived notions of what makes a good leader and assess leadership ability by how well someone fits these molds.

Implicit Leadership Theory

A theory that suggests individuals have preconceived notions about what leadership traits and behaviors constitute an effective leader, influencing how they evaluate and respond to leadership.