The BMW StreetCarver Is a $495 Skateboard That Features BMW's

question 94

Multiple Choice

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on

• A) reducing the postpurchase dissatisfaction that may result from purchasing its product.
• B) making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
• C) making appeals directed toward motivational ego needs.
• D) explaining the stability and control aspects of the StreetCarver in its advertising messages.
• E) creating personality profiles for skateboarders.

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Definitions:

Purchasing Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach, to assess the relative value of currencies and the cost of living.

Disposable Income

Disposable Income is the amount of money that households have available for spending and saving after income taxes have been accounted for.

Baby Boomers

The demographic cohort following the Silent Generation, born approximately between 1946 and 1964, known for being the result of the post-World War II baby boom.

Baby Boomers

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.