Consumer ________ Are a Marketer's Product, Service, or Brand Contacts

question 76

Multiple Choice

Consumer ________ are a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.

• A) interactions
• B) situations
• C) touchpoints
• D) integrations
• E) metrics

---

Definitions:

Usury

The practice of charging more than the amount of interest allowed by law.

Nondisclosure Agreement

A legal contract between two or more parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes but wish to restrict access to or by third parties.

Disaffirm

The legal act of denying, rejecting, or invalidating a contract or agreement.