A Consumer Journey Map Is a Visual Representation of

question 178

Multiple Choice

A consumer journey map is a visual representation of

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
• D) a brand's offerings and how they align with various target markets.
• E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

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Definitions:

Lowest Terms

A fraction displayed in its most reduced form, with both numerator and denominator shrunk to their smallest feasible values.

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A small measuring spoon used primarily in cooking and baking to measure an amount of an ingredient, typically equal to about 5 milliliters.