A Consumer Journey Map Is a Visual Representation of

question 178

Multiple Choice

A consumer journey map is a visual representation of

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
• D) a brand's offerings and how they align with various target markets.
• E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

---

Definitions:

Project Completion Time

The estimated or planned duration within which a specific project is expected to be completed.

Early Start Time

The earliest possible point in time that an activity or project can begin, taking into account any constraints or prior dependencies.

Activity M

A specific task, action, or series of actions carried out as part of a broader project or process.

Latest Start Time

The latest time at which a task or activity can start without delaying the project completion.