In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 60

Multiple Choice

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Finance Charges

The cost of borrowing money, including interest and other fees, that a lender charges a borrower for the use of funds.

Accounts Receivable Period

The average number of days it takes a company to collect payment after a sale has been made.

Controller

A senior financial officer responsible for managing a company's accounting operations, including the production of periodic financial reports, maintenance of accounting records, and a comprehensive set of controls and budgets.

Accounts Receivable Balance

The cumulative sum of money that a company's customers owe for products or services that have been provided but remain unpaid.