Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 292

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness a relevant issue for soft drinks. Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

• A) changing beliefs about the extent to which a brand has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing perceived risk.
• E) providing stimulus generalization.

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Definitions:

Defects

Imperfections or faults in a product or process that deviate from desired specifications or standards.

Population

The entire pool from which a statistical sample is drawn, often referring to a total set of observations that can be analyzed.

Sample

A subset of individuals, items, or data taken from a larger population, utilized for the purpose of analysis and inference.

Sample Data

A subset of data extracted from a larger dataset or population intended to represent that population in statistical analysis.