Which of the Following Statements About Psychographics Is Most Accurate

question 241

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics describes a variety of segmentations such as those based on behaviors,attitudes,activities,interests,opinions,and social values.
• E)Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.

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Definitions:

Stimulus Control

A behavior modification technique involving altering the environment to change behaviors by associating certain stimuli with specific behaviors.

Depression

A mental health disorder characterized by persistent sadness, lack of interest in activities, and can cause a variety of emotional and physical problems.

Chronic

Describing a condition or illness persisting for a long time or constantly recurring, often requiring long-term management.

Severe

Describes a condition, situation, or degree of something that is very bad, intense, or difficult to cope with.