Research Shows That Consumer Socialization with Respect to Brand Preferences

question 203

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begins at

• A) the age of 2.
• B) the age of 5 when their cognitive skills have developed to understand the concept of money.
• C) the age of 13 when they become teenagers, and when they can understand the responsibility involved in saving money to be able to consume products and services.
• D) the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
• E) at any time, though most people change their brand preferences many times during their lifetimes.

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Definitions:

Competency Analysis

The process of identifying and defining the skills, knowledge, abilities, and behaviors that are needed for effective performance in a specific job or organization.

Task Analysis

The process of determining what the content of a training program should be on the basis of a study of the tasks and duties involved in the job.

Skills And Knowledge

The combined competencies and understanding one possesses, which are necessary for performing tasks and solving problems within their occupational area.

Implementation

The process of executing plans, strategies, or policies to achieve specific goals or bring a concept into action.