In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 60

Multiple Choice

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Response Generalization

The process by which a behavior, once learned in response to a specific stimulus, extends to similar stimuli not directly associated with the initial learning.

Modeling

The process of learning behavior by observing and imitating others.

Fixed Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behavior analysis.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, leading to a steady but slow rate of response.