Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided

question 287

Multiple Choice

Figure 8-2

-Figure 8-2 above shows that secondary data may be divided into two related parts.If Box A represents marketing input and outcome data (budgets,call reports,customer communications,etc. ) ,which type of data is A?

• A)questionnaire data
• B)mined data
• C)internal secondary data
• D)external secondary data
• E)observational data

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Definitions:

Mutual Agreement

Involves a shared or collective consensus or contract between two or more parties on a specific issue, arrangement, or course of action.

Working Relationship

A professional connection between individuals that aims to achieve business or work-related objectives.

Less Ambiguity

Situations or contexts characterized by clear, precise, and easily understandable information or directions, minimizing confusion or misunderstanding.

Internal Change Agents

Employees or individuals within an organization who are tasked with supporting, managing, or leading efforts to initiate and implement organizational changes.