A General Rule of Thumb Among Marketing Researchers Is to Use

question 26

Multiple Choice

A general rule of thumb among marketing researchers is to use ________ first and then collect

• A)external secondary data;internal primary data.
• B)internal primary data;external primary data.
• C)primary data;secondary data.
• D)secondary data;primary data.
• E)observational data;questionnaire data.

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Definitions:

Probability Distribution

A function used in math to estimate the chances of various outcomes in an experimental setup.

Textile Industry

A sector of the economy concerned with the production of yarn, cloth, and the subsequent design or manufacture of clothing and their distribution.

Blemishes

Imperfections or marks on a surface or object that affect its appearance or quality.

Random Variable

A variable that varies based on the results of a chance event.