Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

---

Definitions:

Chart Types

Varieties of graphical representations, such as bar charts, pie charts, or line charts, used to visualize data in unique and understandable ways.

Exploded Pie Chart

A chart where one or more sectors are separated from the rest of the pie to emphasize those parts.

Ribbon Path

In software, particularly Microsoft Office, it refers to the sequence of tabs and tools that users follow to perform certain tasks.

Cell Styles

Predefined or customizable formats applied to cells in a spreadsheet to ensure consistency in appearance and formatting.