What Marketing Metric Determines Whether a TV Program Such as 60

question 150

Multiple Choice

What marketing metric determines whether a TV program such as 60 Minutes remains on the CBS broadcast TV network?

• A)appeal
• B)cost per ad
• C)rating
• D)poll
• E)frequency

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Definitions:

Relationship Marketing

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Marketing Patronage

Marketing patronage focuses on the efforts to earn or increase customer loyalty to a brand, store, or supplier through various marketing strategies.

Sustainable Marketing

The effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.