In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 10

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was ________,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.

• A)Carmex Twitter followers
• B)Carmex conversation velocity
• C)Carmex sentiment
• D)Carmex Facebook likers (or Fans or likes)
• E)Carmex share of voice

---

Definitions:

Quantitative Research

A research methodology focused on obtaining and analyzing numerical data to derive insights and patterns about a subject matter.

Measure Differences

The process of evaluating and quantifying variations or disparities, often used in research to compare groups or conditions.

Interesting Stories

Narratives or accounts that are engaging and compelling, capturing the attention of the audience.

Projective Techniques

Psychological methods used to uncover feelings, desires, or thoughts of individuals by having them interpret ambiguous stimuli.