The New-Product Development Process Is

question 46

Multiple Choice

The new-product development process is

• A)the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
• B)the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• C)the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
• D)the two stages an organization goes through from idea generation to commercialization.
• E)a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

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Definitions:

General Intelligence Theory

A theory in psychology that suggests intelligence is a single, general ability that affects performance across a variety of tasks and cognitive tests.

Multiple Intelligences Theory

A theory proposed by Howard Gardner, suggesting that individuals possess a variety of distinct types of intelligences, such as linguistic, mathematical, musical, and spatial, rather than a single general intelligence.

Problem-Solving Strategies

Techniques or methods applied to address and overcome obstacles or challenges in order to reach a desired goal or solution.

Subgoals

Intermediate objectives or steps devised to make the process of achieving a main goal more manageable and attainable.