Marketing Researchers Must Use the Combination of Data,technology,and Analytics to Convert

question 29

Multiple Choice

Marketing researchers must use the combination of data,technology,and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions.An organization that accomplishes this successfully is often referred to as a(n)

• A)external data source specialist.
• B)results-oriented enterprise.
• C)intelligent enterprise.
• D)internal data source user.
• E)information entrepreneur.

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Definitions:

Defence Mechanism

Unconscious psychological strategies brought into play by various entities to cope with reality and to maintain self-image.

Rationalization

The process of providing a logical, plausible, and socially acceptable explanation for behaviors that might otherwise be perceived as irrational.

Defence Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and maintain self-image.

Identification

The process of recognizing and acknowledging something or someone as being a specific person or thing.