When Fisher-Price Managers Attempted to Redesign Its Classic Toy, the Chatter

question 76

Multiple Choice

When Fisher-Price managers attempted to redesign its classic toy, the Chatter Telephone, they considered adding a noisemaker, wheels, and eyes to a basic plastic telephone, and thus they developed several

• A) virtual prototypes.
• B) product substitutes.
• C) product hypotheses.
• D) new-product concepts.
• E) new-feature matrices.

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Definitions:

Superordinate Level

A cognitive classification that represents a general category encompassing various members based on shared features or attributes.

Position the Product

A marketing strategy aimed at defining a product's unique value and place in the market to differentiate it from competitors.

Determinant Attributes

Essential features or characteristics of a product or service that influence the consumer's purchase decision.

Toaster Disasters

Toaster disasters refer to unfortunate or failed incidents involving toasters, typically humorous or minor accidents occurring during the use of the appliance.