Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Unit Costs

The expenditure a business faces for the production, storage, and selling of an individual unit of a given product or service.

Experience Curve

A concept suggesting that the more experience a company gains in producing a product or service, the lower the costs associated with it due to efficiencies.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth, maturity, and eventual decline.

Marketing Mix

A framework consisting of the 4Ps: Product, Price, Place, and Promotion, used by businesses to market their products effectively.