Marketing Information Consists of Secondary and Primary Data

question 39

Essay

Marketing information consists of secondary and primary data. Define each of these types of marketing information. Give examples for secondary and primary data.

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Definitions:

Broker Fee

Fees charged by a broker for the services they provide, such as executing trades or providing investment advice.

NAV

Net Asset Value; the per share market value of a fund's assets minus its liabilities.

Equity Funds

Investment funds that predominantly hold stocks or equities in their portfolios.

Index Funds

Mutual funds or ETFs designed to replicate the performance of a specific market index, such as the S&P 500, by holding the same stocks in the same proportions.