There Are Five Steps Involved in Segmenting and Targeting Markets

question 11

Multiple Choice

There are five steps involved in segmenting and targeting markets. What should a marketer do after he or she has grouped products to be sold into categories?

• A) Create product groupings.
• B) Identify market needs.
• C) Take marketing actions to reach target markets.
• D) Develop a market-product grid and estimate size of markets.
• E) Form prospective buyers into market segments.

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Definitions:

Twin Studies

Research methodology involving the comparison of monozygotic (identical) and dizygotic (fraternal) twins to study the relative contribution of genetics and environment to certain traits or disorders.

Rorschach Inkblot Test

A famous projective test that uses an individual’s perception of inkblots to determine their personality.

Projective Test

A personality assessment test that presents individuals with an ambiguous stimulus and asks them to describe it or tell a story about it to project their own meaning onto the stimulus.

Personality Test

A questionnaire or other standardized instrument designed to reveal aspects of an individual's character or psychological makeup.