Based on ________, the Campbell Soup Company Changed the Labels

question 249

Multiple Choice

Based on ________, the Campbell Soup Company changed the labels of most of its soup cans to add steam rising from the product and remove the "unemotional spoons."

• A) external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
• B) social media Facebook comments and Twitter tweets analysis
• C) internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
• D) neuromarketing studies
• E) online/email questionnaires

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Definitions:

Required Emotions

The emotions that individuals are expected to display in certain professional roles or social situations, regardless of their actual feelings, often as part of their job performance.

Cognitive Dissonance

A psychological discomfort experienced when holding contradictory beliefs or ideas, prompting an individual to seek consistency.

Attitudes

The settled ways of thinking or feeling about someone or something, typically reflected in a person's behavior.

Behavior

The actions or reactions of an individual or group in response to external or internal stimuli.