Figure 8-4,Question 6 -Consider Figure 8-4,Question 6 Above,which Was Part of a Wendy's

question 203

Multiple Choice

Figure 8-4,Question 6

-Consider Figure 8-4,Question 6 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 6 illustrates which type of question format?

• A)dichotomous
• B)open-ended
• C)Likert
• D)attitudinal
• E)semantic differential

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Definitions:

Primary Audience

The main group of people that a communication, product, or service is specifically designed to reach.

Journalistic Approach

A method of inquiry and storytelling that seeks to inform the public by gathering, assessing, and presenting news and information.

Business Messages

Communication that occurs within or from a business, encompassing a variety of formats and purposes, from emails to reports.

Free Writing

An exploratory technique in which you write whatever comes to mind, without stopping to make any corrections, for a set period of time.