When Procter & Gamble Acquired the Old Spice Brand, It

question 82

Multiple Choice

When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The advertising message is the ________ in this marketing experiment.

• A) dependent variable
• B) extraneous variable
• C) constraint
• D) independent variable
• E) error variable

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Definitions:

Energy

The capacity to do work; expressed in kilojoules or kilocalories.

Irreplaceable

Something that cannot be replaced or substituted because of its unique qualities or significance.

Free Energy Change

A measure in thermodynamics indicating the amount of energy in a system that is available for work during a chemical reaction.

Endergonic Reactions

Chemical reactions that absorb energy from their surroundings, typically requiring an input of energy to proceed.