Figure 8-6B -Consider Figure 8-6B Above.Suppose You Are an Owner of a Owner

question 202

Multiple Choice

Figure 8-6B
-Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.If you wanted to target a heavy-use market segment based on the results presented,which would you select?

• A)45 and older
• B)once a week or more
• C)25 to 44
• D)once a month or less
• E)under 25

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Definitions:

Aetiology

The study of the causes or origins of diseases or disorders.

Diagnosis

The process of identifying a disease or condition through evaluation of patient history, examination, and review of laboratory data.

Prognosis

A forecast or prediction about the likely outcome or course of a disease or condition, often based on statistical probabilities.

Medical Model

A framework for understanding diseases and disorders by examining biological causes, including genetics and brain chemistry, and by applying standard medical treatment.