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A Study by the Aberdeen Group Analyzed Which Segmentation Bases

question 67

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A study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.Which segmentation base did these organizations use the most?


Definitions:

Chain Effects

Consequential links of cause and effect where one event leads to a series of other events or outcomes.

STEM Areas

Fields of study and work related to Science, Technology, Engineering, and Mathematics.

Organizational Fit

The degree to which an individual's personality, values, and skills align with the culture, values, and requirements of an organization.

Preferential Consideration

A practice where certain applicants are given priority during hiring or promotion processes, often based on specific criteria like diversity goals or veteran status.

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