The Zappos Segmentation Strategy Is Based on

question 184

Multiple Choice

The Zappos segmentation strategy is based on

• A)offering the best selection of shoes and the best service to online shoppers.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best access to fashionable shoes through multiple channels of distribution.
• E)maintaining the simplest method of price points to make the purchase process easy.

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Definitions:

Processing Mill

A facility where raw materials are processed, refined, or transformed into finished products through various mechanical or chemical procedures.

Transportation Costs

The expenses associated with moving goods from one location to another, including fuel, labor, and maintenance of vehicles.

Composite Score

An aggregated score that combines several individual scores or measures to form a single summary statistic.

Sensitivity

The degree to which a system's output depends on the input or how changes in input can affect the output in modeling and analysis.