A Means of Displaying or Graphing in Two Dimensions the Location

question 24

Multiple Choice

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a

• A)perception matrix.
• B)growth-share matrix.
• C)market-product grid.
• D)perceptual map.
• E)product differentiation chart.

---

Definitions:

Standard Work Practices

Standard work practices refer to the set of procedures and guidelines designed to consistently achieve optimal performance, quality, and safety in an organization's operations.

Poka-yoke

A mistake-proofing technique used in manufacturing and software development to prevent or correct errors by designing the manufacturing process, equipment, or software in a way that avoids errors or makes them immediately evident.

JIT Systems

Just-In-Time inventory management systems designed to increase efficiency and decrease waste by receiving goods only as they are needed in the production process.

Variability

The extent to which data points in a statistical distribution or set differ from each other and from their average.