An External Evaluation with Consumers That Consists of Preliminary Testing

question 267

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

• A) new-product strategy development.
• B) idea generation.
• C) crowdsourcing.
• D) market testing.
• E) a concept test.

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Definitions:

Hiring Procedures

The systematic process an organization uses to identify, attract, screen, and select candidates for employment.

Terminated Employees

Workers who have been dismissed or let go from their positions by the employing organization.

Cultural Intelligence

The ability to relate to and work effectively across cultures.

Analyze

To examine something methodically and in detail, usually for purposes of explanation and interpretation.